Rules of Entry
mObgraphia Award 2025 - 12th Edition
MOBILE PHOTO FESTIVAL (MPF) 2025
"SUSTAINABILITY” – The countdown to the future..
“Sustainability is the development principle that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs.
This involves a balance between three fundamental pillars: the environmental, which seeks to preserve natural resources; the economic, which promotes efficient and responsible use of financial resources; and the social, which ensures equity and well-being for all communities. In short, sustainability is the practice of living in a way that respects and preserves the environment, while promoting social justice and economic development.”
The Mobile Photo Festival is a competition and exhibition aimed at fostering image production through mobile platforms (MobgraFias), with the purpose of creating a dialogue about this new way of communication through photography, highlighting the talent of each individual participating in the exhibition/projection at the MIS (Museum of Image and Sound - an institution of the Department of Culture, Economy, and Creative Industries of the State Government of São Paulo).
OPEN CATEGORIES
Open Categories – no registration fee – FREE THEME.
Registration: The participant must publish directly on their Instagram, using two (2) mandatory hashtags: (#) for the category + the hashtag (#) for mobgraphia (#mobgraphia).
Digital Art
#mpf25arte + #mobgraphia
Documentary
#mpf25doc + #mobgraphia
Landscape
#mpf25paisagem + #mobgraphia
Black & White
#mpf25pb + #mobgraphia
Portrait
#mpf25retrato + #mobgraphia
Street
#mpf25street + #mobgraphia
Artificial Intelligence (image generated through prompts)
#mpf25mobia + #mobgraphia
DETAILS
THE SUBMITTED PHOTOGRAPHS MUST BE CAPTURED AND EDITED USING MOBILE PLATFORMS – MOBILE PHONES AND TABLETS.
AS OBSERVED ABOVE,
In addition to the specific hashtags for each category mentioned above, ALL IMAGES MUST ALSO INCLUDE THE HASHTAG #mobgraphia in their posts.
The images must be MANDATORILY CAPTURED, EDITED, AND POSTED using smartphones and/or tablets, and they cannot have been finalists/selected in other Awards/Festivals/Competitions, either in Brazil or abroad.
Artificial Intelligence category:
The image must have been GENERATED through prompts/texts, on any AI platform, following the platform's rules and guidelines.
ONLY IMAGES GENERATED THROUGH PROMPTS WILL BE ACCEPTED.
ATTENTION:
• ONLY 3 (THREE) PHOTOS PER PERSON PER CATEGORY WILL BE ACCEPTED.
IF A PARTICIPANT POSTS MORE THAN 3 (THREE) PHOTOS IN ONE OF THE CATEGORIES, THEY WILL BE AUTOMATICALLY DISQUALIFIED.
The participant must post or repost their photos between 21/02/2025 and 30/03/2025, using the specific hashtag for each category, along with the hashtag #mobgraphia, in the CAPTION of the photo and NOT in the comments.
ATTENTION: ONLY IN THE PHOTO CAPTION.
Each participant may post ONLY 3 PHOTOS PER CATEGORY.
Only 3 PHOTOS PER CATEGORY / PER PERSON will be accepted.
REGISTRATION AND PARTICIPATION CONDITIONS:
Posts must be made between February 21st and March 30th, 2025. Posts outside this period will not be accepted (from 00:00 on February 21st, 2025 to 22:00 on March 30th, 2025).
IMPORTANT: To be valid, Instagram accounts must NOT be set to private. Please check your Instagram privacy settings.
Carousel posts will not be allowed.
Images must not contain watermarks or signatures.
All image rights must belong to the participant.
By participating in this contest, the photographer/author authorizes Mobgraphia to use the submitted/posting image, as long as it is credited with the appropriate author’s credit.
Mobgraphia Cultura Visual may use the image in publications and/or promotional materials of any nature, with the understanding that any image usage permissions are the sole responsibility of the participating photographer/author.
For the selection of finalists and winners, Mobgraphia will appoint a Selection Committee, consisting of jurors invited by the Festival, with experience in the areas of photographic production, curation, reflection, or teaching of photography, video, and cinema, with national and international activity in these and/or related fields.
The decisions of the Selection Committee are sovereign and final.
The result of the initial selection/shortlist will be announced through Mobgraphia's channels (Instagram, Facebook, TikTok, and website – www.mobgraphia.com.br) after April 15, 2025. Stay tuned to Mobgraphia's social media and website.
The photographer/author whose image is selected will be notified through Mobgraphia's channels (Facebook, Instagram, TikTok, live or website).
It is not necessary to submit the original file. If the organizing committee requests the original image file of the selected work, the author will have 24 hours to submit it. If the photographer fails to meet the deadline, they will be disqualified.
The selected images will be printed/finalized/produced by Mobgraphia and later exhibited in an exclusive space during the Festival at the MIS (Museum of Image and Sound of São Paulo). This exhibition may also be presented on other dates, locations, and cities in Brazil and/or abroad.
OPEN CATEGORIES RESULTS: Mobgraphia will announce the shortlist with 10 selected works and the names of the 5 finalists through Mobgraphia's channels.
Only the winners of each category will be presented during the awards night (on May 9, 2025, at 7:00 PM) at the MIS (Museum of Image and Sound of São Paulo).
DISCLOSURE:
The exhibition will be part of the official program of the MOBILE PHOTO FESTIVAL 2025. The selected images may be used in the festival's disclosure and communication strategies (website, Mobgraphia and partner social media, catalog, invitations, press releases, social media, and other promotional materials), with no cost to the author.
EXHIBITION
The exhibition of open categories will feature the 5 finalists and the winner of each category.
GENERAL PROVISIONS:
The authorship of the photos/videos is the exclusive responsibility of the selected photographer/author, who exempts the Festival organization from any complaints or copyright actions by third parties.
It is the sole responsibility of the entrant (photographer/author) to ensure that all matters concerning the image rights of the people portrayed are in order.
By registering for the selection process, the participant agrees to all the terms and conditions outlined in this Regulation.
The images must comply with all requirements of this Regulation, under penalty of disqualification.
Cases not addressed in this Regulation will be resolved by the Selection Committee in conjunction with the direction of Mobgraphia Cultura Visual.
The selected printed photos and digital files become part of the collection (physical and digital) of Mobgraphia Cultura Visual.
The Mobile Photo Festival 2025 will not accept images that do not comply with the rules of the MIS (Museum of Image and Sound of São Paulo) statute.
Paulo), or the norms/rules of the platform/social network (Instagram), subject to disqualification.
In the case of minors, parental or legal guardian authorization is required.
Any action (complaint, objection, criticism, etc.) by the participant that is openly posted on social media will result in the disqualification of the participant/author/photographer.
SPECIAL CATEGORY
PHOTOGRAPHIC ESSAY
PHOTOGRAPHIC ESSAY CATEGORY – Call for submissions PHOTOS CAPTURED AND EDITED USING SMARTPHONES OR TABLETS
THEME:
“SUSTAINABILITY” – the future in countdown...
ABOUT THE OBJECT:
The purpose of this notice is to select photographs exclusively taken with smartphones and tablets that will participate in an exhibition with the theme: “SUSTAINABILITY” – the future in countdown...
ABOUT THE PARTICIPANTS:
Each participant may only submit 1 (one) photographic essay.
The essay must consist of a minimum of 8 (eight) and a maximum of 10 (ten) photos that build a visual narrative about the proposed theme “SUSTAINABILITY” – the future in countdown...
ABOUT THE ENTRIES AND PARTICIPATION CONDITIONS:
The registration of members of the Selection Committee, as well as the organizers of this exhibition and minors, is prohibited, except with the authorization of their legal guardians.
Registrations must be made between February 20 and March 30, 2025 (from 00:00 on February 21, 2025, to 22:00 on March 30, 2025).
To participate, the ESSAYS and registrations must be sent to the email: mpfensaio2025@gmail.com
In the SUBJECT field of the email, write: MPF 2025 + YOUR NAME (in uppercase letters).
THE ENTRY IS FREE
mages must be submitted in JPEG format, with the longest side measuring 1,200 pixels and a resolution of at least 200 dpi.
Registrations submitted after the deadline (until 22:00 on March 30, 2025) or that do not comply with the above requirements will not be accepted.
ABOUT THE JURY
For the selection of participants, Mobgraphia will appoint 1 (one) member invited by the Festival to compose the Selection Committee and judge the works submitted in this specific category. The member must have experience in the fields of photographic production, curation, reflection, or teaching of photography.
The decisions of the Selection Committee are final and irrevocable.
ABOUT THE SELECTION OF PHOTOS
Among the submitted essays, the Committee will select 3 essays to be part of the exhibition, chosen from those that comply with the terms of this Notice. The selection will have a classificatory effect.
ABOUT THE EVALUATION CRITERIA
For the selection of photos to be included in the exhibition, the Judge(s) will evaluate the works based on the following criteria:
**EVALUATION CRITERIA**
- Relevance to the proposed theme;
- Consistent visual narratives;
- Captions and texts (if applicable);
- Innovative character of the work;
- Uniqueness and originality of the piece.
The Judge's decision is sovereign and incontestable.
ABOUT THE RESULTS
The initial selection results (shortlist of 5 essays) will be announced on Mobgraphia's communication channels and/or the official website, www.mobgraphia.com.br, after April 15, 2025.
The photographer whose essay is selected will be notified through Mobgraphia's channels (email and social media). The deadline for submitting the FINAL file (if requested) for printing will be 24 hours after the results are communicated. If the author does not read the notifications, does not respond to the festival's request, or fails to submit their essay within the deadline, they will NOT be part of the exhibition, and the next name on the shortlist will be selected to join the three finalists.
ABOUT THE EXHIBITION OF SELECTED ESSAYS
The photos from the selected essays will be printed by Mobgraphia and displayed in a dedicated room during the Mobile Photo Festival 2025 at MIS (Museum of Image and Sound of São Paulo), which will take place from May 9 to June 20, 2025, with the awards ceremony held on May 9, 2025.
This exhibition may also be presented on other dates, locations, and cities.
Five essays will be featured on the shortlist (on Mobgraphia's social media) starting April 15, 2025, and during the awards ceremony, the 3 essays and the winning essay, which will be part of the exhibition, will be announced.
ABOUT PUBLICITY
The exhibition will be part of the official program of the MOBILE PHOTO FESTIVAL 2025.
The selected images may be used in the Festival's publicity and communication strategies (website, catalog, invitations, press releases, and social media) without incurring any costs to the organization.
All notifications will be made through Mobgraphia's official channels.
GENERAL DISPOSITIONS
The authorship of the photos is the sole responsibility of the selected artist/author, who exempts the Festival organization from any claims or copyright actions by third parties.
It is the sole responsibility of the entrant/author to resolve any issues related to the right to use the image of the individuals portrayed.
By submitting an entry to the selection process, the entrant agrees to all the conditions stipulated in this notice/regulation.
The images must comply with all the requirements of this Notice, under penalty of disqualification.
Cases not covered in this Notice will be resolved by the Selection Committee, in conjunction with Mobgraphia's management.
The selected photos, whether printed or digital files, will become part of the Mobgraphia Visual Culture collection.
Mobgraphia reserves the right to modify the format of the exhibition in the event of unforeseen circumstances related to the exhibition space in question (MIS-SP).
ATTENTION - WILL NOT BE ACCEPTED
The Mobile Photo Festival 2025 will not accept essays/narratives that do not comply with the regulations of MIS (Museum of Image and Sound of São Paulo) and will be subject to disqualification.
The following are NOT permitted:
- Political content;
- Religious content presented in a derogatory manner;
Aqui está a tradução para o inglês formal:
-
Discriminatory content;
-
Pornography.
The submission of material implies full and unrestricted acceptance of the rules set forth in this regulation/call for entries.
Mobgraphia assumes no responsibility or liability for the submitted content.
São Paulo, February 20, 2025. Mobgraphia Direction